Leicester Tigers are delighted to welcome Holland & Barrett as the club's new main sponsors.

Holland & Barrett is the UK's leading retailer of vitamins, minerals and herbal supplements. Their stores are a familiar sight in almost every major city and town across the UK. Interest in natural food supplements has increased considerably in recent years and Holland & Barrett has always had a commitment to its customers to provide high quality products at value-for-money prices.

The company has been a prominent partner of Leicester Tigers since September 2010 and will assume main sponsorship, including the front of the team shirt, for the start of 2016/17 as well as taking naming rights for the 10,000-seat North Stand.

Tigers chief executive Simon Cohen said: "Holland & Barrett have become major supporters of the club over the last six years and we are delighted to now welcome them as main partners.

"This is an exciting time for the professional game in England with a vibrant club competition, renewed European competitions and a national team that has just celebrated a Grand Slam and victorious tour of Australia this year.

"The Tigers always endeavour to be at the forefront of the game's development in this country and in Europe, and the strength of our commercial partnerships is fundamental to that. We look forward to a long and mutually rewarding relationship with Holland & Barrett."

Peter Aldis, Holland & Barrett International's chief executive officer, said: "As a Tigers fan and Leicestershire resident, I'm excited and proud to support my local club.

"Holland & Barrett and the Tigers share a common goal in reaching peak health and fitness, and we look forward to fuelling the team and the fans towards a successful campaign."

STIHL extend Leicester Tigers partnership

Major outdoor power tool company STIHL GB is extending its sponsorship of Leicester Tigers ahead of the new season.

A Leicester Tigers partner since August 2014, STIHL will now have a patch on the team's playing shirt as well as being the club's official Garden Power Tool Supplier, with its products being used to maintain Welford Road stadium and the training ground.

STIHL is recognised worldwide for its tough outdoor power tools, used by anyone from the home gardener to farmers, foresters and builders, and professional groundskeepers like the team at Tigers.

Possibly best known as the world's No.1 selling chainsaw brand, the STIHL product range also now spans petrol, Lithium-Ion cordless and electric outdoor power tools including grass and hedge trimmers, blowers, augers, power washers and more. All uphold the STIHL reputation for strength, performance, ease of use and longevity hard-working power, making them reliable partners whatever job they do.

Simon Hewitt, Head of Marketing at STIHL GB, said: "We're really excited to extend our partnership with Tigers. Our brands and the people behind them are incredibly aligned and we believe that seeing the STIHL brand on the new Tigers strip will help emphasise our core values which include power, dependability and strength."

Tigers groundstaff are already using a range of STIHL products, including a STIHL blower to help clear debris and leaves, and a powerful STIHL hedge trimmer plus VIKING lawn tractor and mower. VIKING is part of the STIHL Group and its lawn tractors, petrol, electric and robotic mowers all feature the same robust product qualities as those of its sister STIHL brand.